I create content that sits at the intersection of narrative and strategy.

I distill complex concepts into email, social, editorial, and community content that engages audiences and drives action.

Selected Work

EMAIL MARKETING & RETENTION STRATEGY

Second Life Email Revitalization

30-40% OPEN RATES

Took ownership of a dormant email channel and created a weekly newsletter to reengage Second Life’s active community.

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CONTENT STRATEGY, SOCIAL & COMMUNITY

Second Life Cross-Channel Content

Created audience-driven content across social, blogs, landing pages, ads, and community channels to strengthen engagement and connect brand storytelling across the customer journey.

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CONCEPT CAMPAIGN • CREATIVE STRATEGY

Hi, my name is…

(SHARPIE)

Developed a speculative campaign positioning Sharpie as a tool for real-world connections during the delicate transition to college.